Let’s dive in “how to write a sales letter that gets results” – part 2

Deck copy:
This section is aimed to convince the reader to stick with you and continue to read, and it should
appear immediately under the headline. It’s role is to enlarge the headline’s value and tell
to reader why to keep on reading. Example: “In the next 8 Minutes I will show you undeniable proof
that this system is real, legal and works for most EVERYONE who uses it…”
After this, the most delicate part of sales letter is coming, where you should make your reader(customer)
to start reading with full attention.

Opening paragraphs:
It’s probably just an instinct, but we humans allways feel somekind of warmness to people
for whom we think is like us. We feel more comfortable with likeminded people and we trust
them more. And the trust is something what must be created before trying anything about sale.
You have to show your reader that you completly understand their problem, and that you are like
them. And because this is a “letter” it’s recommendable to start with some salutation. Put something
specific for salutation like: “dear fellow sufferer..”, you got the point! Then start a body
with something your reader will be agreed with, some statement on which the reader will say I agree.
Example: ” I have to protect my earnings and savings..there is no need for telling me that, I’ve been
there too, and that time is now..”
Than it’s time to move to describe a very dark picture about what would happen if customer
do not solve his problem. After that, like a sunshine after rain, you are introducing your product
as the best possible solution for that customer’s problem.

Stay tuned for part 3 of “How to Write a Sales Letter That Gets Results“