I am writing a sales letter to sell a book on single property and multi family property investment- what are?
Posted on January 30th, 2010 in how to write a sales letter
what are some key points that i should include in the letter that would get people to buy the book on the ins and outs of property management and real estate invesment?
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This post has 2 comments
January 30th, 2010
Having not read the book, it’s impossible to say.
January 31st, 2010
That depends a lot on the content of the book.
Here are some general tips:
1. KISS (Keep It Short and Sweet) – Don’t run on with the letter; it’s a turn-off.
2. Capture people’s interest by asking a question or three. Pique their interest by giving the mental image (in your letter) that you want them to have. This can be by showing them possibility of what they can attaing by reading your book and following the suggestions therein.
3. Show the benefits of reading your book. Include testimonials from REAL people who have read the book and followed the information therein.
4. Keep up the marketing campaign for your book. Consistency and repetition gets results.
5. Enjoy the process and learn from it!