If visitor leaves your page, the hard cold fact is that nobody ever comes back, and you simply
can’t afford to let that happen, but only in case visitors next page is your order form webpage.

In a business world, everybody is trying to get somebody’s attention all the time, so if you got
your visitors attention, never let him to put your sales letter in his “to do list” some other time,
you must force visitor to take action NOW, or he or she will never come back again, NEVER.
Infact, that is what your long term business success depends on, your ability to force people
to take action immediately.
The most effective way of forcing people to take action NOW is by using scarcity factor.
Offer your product in limited quantities, so they must order before product is gone.
Raising price after some time, will push people ta take action so they can lock-in while
price is low.
More advanced method is to offer a low cost or free entry level product, so you can later offer
them upsell to product or service that is a bit more expensive, but allways have in mind to provide
value to the people. The upsell doesn’t have to happen emmidiately, you can do promotion within
low cost or free product.
To take action, doesn’t allways mean placing order, in fact that depends on price. If you have
some high price product, you must first enter them into your sales funnel on your sales letter, and that’s just
taking them email adress and name, so you can have them on your mailing list. After that it’s
just matter of time when they will decide to buy your product or service. Ofcourse your product
have to be of a great value to them, otherwise forget your business.
The main point of this whole article is: whatever you do, make sure your visitor don’t wander
off to “think it over”! They will never come back again if they wander without taking action
RIGHT NOW when they are still on your sales letter.